The services Foundry offers fall under three event-related categories: strategy and pre-production, logistics management, and execution. Every client and event Foundry works with is different but no matter the size or scale, attention to detail and achieving success is the highest priority.
With over 15 years of experience in event design, creation, and management, Erin is the master behind Foundry’s biggest events. Through the course of her career, she has played an instrumental role in creating and executing remarkable experiences across Alberta and the world, including the first projection animation in Edmonton for YESS brand launch; the Edmonton Valley Zoo’s Festival of Light inception; Dentons’ All IN community impact event; Grande Prairie’s Guitars & Wagons festival; We Stand youth leadership summits; and Northern Alberta’s leading business conference, 55 North.
As a fierce negotiator with a mind for strategy, Erin ensures each and every event is not only well-planned but executed with precision. Her favourite events create space for meaningful interactions to happen where guests create memories and are inspired. Daily, Erin oversees numerous little details while walking clients through the process of planning and executing all levels of events: small, internally focused brand launches to multi-day off-site conferences and festivals.
With over 15 years of strategic marketing and business development experience in the tourism and event industry across North America, Tyler has worked with some of the largest globally-recognizable brands and events to develop and oversee their strategic vision and implementation initiatives.
As Managing Partner and Director of Strategy, Tyler is responsible for elevating Foundry’s profile and business growth opportunities. Through his service on numerous advisory boards, Tyler understands that a key component to event success lies in cultivating strong, diverse networks while finding meaning ways to activate them. Tyler strives daily to push out-of-the-box thinking and dynamic approaches to event challenges by fostering collaboration and engagement with stakeholders and audiences.
Tyler believes the foundation for success is rooted in strong and diverse communities. He spends his volunteer time in and around the Edmonton area with local sporting organizations and community based organizations like the Rotary Club of Edmonton Glenora.