Jasper Benefit COncert

 

Erin and the entire team at Foundry Events are phenomenal to work with. When the wildfire hit Jasper, I knew Erin and the team were the only call I needed to make. They stepped up and went above and beyond—not only for the community of Jasper through the fundraiser but also for partners and attendees, creating value for sponsors and artists.

Their professional and creative approach, from event conception to logistics and administration, was inspiring and reassuring every step of the way.

James Jackson, Vice-President, Air Service and Business Development, Edmonton International Airport

In response to the devastating wildfires that ravaged Jasper in July 2024, the Jasper Wildfire Benefit Concert brought together friends of the community for a night of music and solidarity. Organized in just two weeks by Foundry, with nearly a decade of experience producing the Jasper Dark Sky Festival, this event was both a challenge and an honor. Held at the ATB Place Plaza and Macdonald Drive, the concert raised $255,400, with 100% of the proceeds benefiting the Jasper Community Team Society (JCTS), a local non-profit focused on supporting Jasper’s most vulnerable residents as they rebuild from the destruction.

Our expertise

  • Event Production: Despite the tight timeline, Foundry delivered a seamless event experience, managing all logistics and licensing, ensuring a memorable night for attendees.

  • Stakeholder Engagement: Collaborated with donors, sponsors, artists, and community leaders to maximize fundraising and event impact.

  • On-Site Execution: Coordinated live performances from artists Kyle McKearney, Nice Horse, The Prairie States, and Johnny Infamous, with host Ryan Jespersen, ensuring an engaging and impactful event.

Strategic Goals

  • Community Support: Focused on raising funds to aid Jasper’s recovery and assist those most affected by the wildfires.

  • Rapid Response Event: Demonstrated Foundry’s ability to quickly produce high-quality events in response to urgent community needs.

  • Cultural and Social Impact: Reinforced the power of music and community gatherings to foster healing and support in times of crisis.

A Heartfelt Thank You

We extend our deepest gratitude to our generous sponsors, including ATB Place, ATB Financial, Edmonton International Airport, Alberta Blue Cross, WestJet, PCL Construction, FM Systems, and all our partners who made this event possible.

Special thanks to the talented artists who brought the magic to the stage: Kyle McKearney, Nice Horse, The Prairie States, Johnny Infamous, and Ryan Jespersen. Your contributions and performances made a lasting impact on the Jasper community.

Together, we showed that the spirit of Jasper is stronger than ever.

As an experienced event host, I've worked with many different event companies. Nobody is better organized or operates quite as smoothly as Foundry Events. When I see I'll be teamed up with them, I know we'll be rolling out a next level event!

Ryan Jespersen, Host, Real Talk

 
 

In the spirit of respect, reciprocity and truth, we honour and acknowledge that Foundry operates on the traditional territories of many First Nations, Métis, and Inuit whose footsteps have marked these lands for centuries. We are situated on Treaty 6, Treaty 7, and Treaty 8 territory, traditional lands of First Nations and Métis peoples. These treaties include the Blackfoot Confederacy (comprising the Siksika, Piikani, and Kainai Nations), the Tsuut’ina First Nation, the Stoney Nakoda Nations, the Cree, Dene, Saulteaux, Nakota Sioux, as well as the Métis Nation of Alberta, Region III and Otipemisiwak Métis Government. Finally, we acknowledge all Nations – Indigenous and non – who live, work and play on this land, and who honour and celebrate this territory.