Road to the junos

 

The Road to the JUNOs Concert Series was an exciting lead-up to the 52nd Annual JUNO Awards and JUNO Week, celebrating Alberta’s thriving music scene from February 6 to February 28, 2023. Produced and managed by Foundry across six key Edmonton venues, this series showcased a diverse range of musical genres and artists, celebrating local talent and the vibrant Edmonton music community. In addition to highlighting the artists, the series also recognized the invaluable contributions of technical teams, venue staff, and music ambassadors who make live events possible.

Our expertise

Strategic Goals

  • Promote Local Talent: Provided a platform for Alberta's artists, elevating their profiles and bringing them closer to national recognition.

  • Create Excitement for JUNO Week: Build momentum leading into the JUNO Awards, engaging music lovers and generating buzz throughout Edmonton.

  • Foster Community Engagement: Connected the local music scene with the broader community, offering affordable concert experiences and celebrating Edmonton’s role in Canada’s music industry.

 

In the spirit of respect, reciprocity and truth, we honour and acknowledge that Foundry operates on the traditional territories of many First Nations, Métis, and Inuit whose footsteps have marked these lands for centuries. We are situated on Treaty 6, Treaty 7, and Treaty 8 territory, traditional lands of First Nations and Métis peoples. These treaties include the Blackfoot Confederacy (comprising the Siksika, Piikani, and Kainai Nations), the Tsuut’ina First Nation, the Stoney Nakoda Nations, the Cree, Dene, Saulteaux, Nakota Sioux, as well as the Métis Nation of Alberta, Region III and Otipemisiwak Métis Government. Finally, we acknowledge all Nations – Indigenous and non – who live, work and play on this land, and who honour and celebrate this territory.