Producing Unmatched Experiences
Ever wonder what it takes to produce world-class events? Spoiler alert: It’s not magic—it’s Foundry Events. From festivals under the stars to high-energy conferences, and even fundraising concerts for communities in need, we’re the architects behind some of Canada’s most iconic gatherings. But what really goes on behind the scenes? Let’s pull back the curtain and show you how we bring unforgettable experiences to life.
Program Development: Crafting the Perfect Experience
At Foundry, every memorable event starts with meticulous planning and creativity. We’re experts at turning vision into reality, whether it's a science-themed festival like the Jasper Dark Sky Festival or a high-energy Entrepreneurs' Organization (EO) One Canada Conference.
For the Jasper Dark Sky Festival, we don’t just set up telescopes—we create an immersive stargazing experience. Think keynote talks by space experts, cultural storytelling, and interactive science demos under one of the clearest skies in the world. Meanwhile, at the EO One Canada Conference, we curate a dynamic agenda that includes everything from leadership workshops to networking field trips that leave attendees both educated and inspired.
Stakeholder Engagement: The Power of Partnerships
Great events are never produced in isolation. From securing sponsors to managing VIPs and community partners, engaging stakeholders is key. For the EO One Canada Conference, we partnered with sponsors and industry leaders to create an inspiring event that fostered collaboration across sectors. And during the Farmers’ Market, we collaborated with local vendors and the Edmonton Downtown Association to showcase the best of local artisans, driving both economic and social impact in Edmonton.
Logistics Mastery: The Glue Holding It All Together
If you’ve ever attended an event where everything just worked—from smooth registration to perfect timing—you can thank expert logistics. At Foundry, logistics is where we shine. Whether managing ticket sales for the Road to JUNOS Concert Series or coordinating transportation for a remote event like the Three Stars Pilot Project, we handle the nitty-gritty so attendees can focus on the experience.
For the Jasper Wildfire Benefit Concert, for instance, we pulled off a major community fundraiser in just two weeks—organizing performances, managing safety protocols, and ensuring everything from the sound checks to the donations flowed smoothly.
Project Management Technology: The Backbone of Flawless Execution
At Foundry, the secret to seamless event production lies in our project management system. These tools are not just about keeping things organized—they’re about ensuring every event aligns with its strategic goals, while maintaining transparency and accountability.
Accountability: Every team member knows their role, deadlines, and deliverables, ensuring nothing falls through the cracks.
Transparency: Clients and stakeholders have real-time visibility into the project’s progress, making sure everyone stays on the same page.
Strategic Alignment: We map every task and milestone back to the event’s core objectives—whether it’s driving tourism at the Edmontons' Downtown Spark or building community connections at the Downtown Farmers’ Market. This ensures that we stay laser-focused on delivering results.
Effective Stakeholder Management: Managing multiple stakeholders, from sponsors to local communities, is seamless. Our systems allow us to track interactions, feedback, and expectations, ensuring that all parties are engaged and informed throughout the event lifecycle.
By leveraging these systems, we don’t just produce events—we create experiences that exceed expectations while maintaining top-notch efficiency.
On-Site Execution: Where the Magic Happens
No matter how perfect the planning, an event’s success ultimately comes down to execution. And when the day arrives, Foundry is ready. Whether it's ensuring a festive atmosphere at Winterval or facilitating a one-of-a-kind night sky experience at the Three Stars Dark Sky Project, our team is on-site managing every detail to make each event unforgettable.
This year, our practicum student, Alanna, had the unique opportunity to experience this hands-on approach. Working alongside our on-site team, Ala quickly learned the importance of agility, teamwork, and precise coordination during live events. From adapting to unexpected challenges to engaging with event guests, Ala's practicum provided a firsthand look at what it takes to bring large-scale visions to life. Her contributions exemplified the dedication we bring to every event, down to the very last detail.
Why Choose Foundry?
When it comes to producing world-class events, it’s not just about logistics—it’s about creating experiences that resonate. From major conferences to community markets and benefit concerts, Foundry delivers unforgettable moments while ensuring every detail, partnership, and execution point is perfectly managed. We don’t just meet expectations; we exceed them—one flawless event at a time.
